Design Systems · Brand Strategy · Human-Centered Design
I help organizations build digital experiences people actually understand.
20+ years leading design and brand work across healthcare, insurance, and consulting. Four engagements, one through line: finding what got left out, the user or the system, and building it right.
Selected Work
Systems and stories. One consistent approach.
Sydney Administrators
White-Label Portal Framework for Multi-Carrier Distribution
Designed a scalable white-label system serving admin, producer, and member users across three carriers simultaneously, from a single foundational framework.
View Case StudyCVS Health
Pre-Launch Discovery Sprint for Dialysis Care Management
Led a research-to-concept pipeline that surfaced the caregiver as a co-manager of treatment, and turned that insight into two features now in the product pipeline.
View Case StudySydney Consulting Group
Unified Identity, Voice, and Applied Template System
Turned a brand that existed in pieces into one documented system: logo, palette, and type standards, a voice guide with channel-by-channel do/don't guidance, and deck and letterhead templates built directly against it.
View Case StudyThe Through Line
"I keep finding what got left out. The user the product forgot. The system a brand needed but never got around to building. Field workers, caregivers, administrators, teams building content without a shared standard to check it against. That's not a coincidence. That's how I'm wired to look at problems."