20+ years building at the intersection of design, brand, and healthcare.

Experience Design Director & Marketing Strategist

Leading experience design across two business units. SCG's consulting practice and Sydney Administrators, a TPA serving carriers, employers, and distribution partners. Built design culture from scratch: no process, no precedent. Architected a white-label portal framework deployed across three carriers simultaneously, managing admin, producer, and member interactions from a single foundational system.

Also led a full brand identity refresh for Sydney Consulting Group, spanning identity system, website, templates, and a formalized brand voice guide used across every channel.

Currently leading design of the Opportunity Tracking System (OTS). A purpose-built pipeline and proposal management platform for supplemental insurance worksite distribution, targeting fall 2026 launch.

Experience Design Train Lead

Led the experience design train for chronic condition management: a team of six product designers responsible for the digital experience of kidney patients across the full course of their disease. Within that remit, partnered with UX research and content strategy on a pre-launch discovery sprint for a dialysis care experience built into the CVS Health Tracker app. Co-pitched the sprint unsolicited to the product team, earning PI inclusion. The sprint generated 10 prioritized feature concepts tied to real patient and caregiver challenges. Two are confirmed in the product pipeline, including Supply Inventory Manager and Care Team Connect.

Identified the caregiver as a co-manager of home hemodialysis treatment, a stakeholder the product hadn't yet fully accounted for. That insight reshaped the product's user frame before a single feature shipped.

Sr. Human-Centered Design Lead

Formalized the HCD practice within the organization. Developing design methodologies, frameworks, and workflows for enterprise-scale healthcare products. Worked across complex member journeys in healthcare, building the foundation for a career of finding the user the product forgot.