Bridge Builder.
Quiet Transformer.

I'm a digital experience strategist with 20+ years leading design and brand work across healthcare, insurance, and consulting. In the last year, I've helped three major supplemental insurance carriers launch effective member portals, and led a full brand identity refresh for Sydney Consulting Group. What I've found is that the real work happens internally. Aligning cross-functional teams around the people a system or a brand is actually meant to serve.

I started in human-centered design at Florida Blue, where I spent years working with real people navigating complex healthcare decisions. That's where the HCD practice was formalized. Where I learned that the most important user is usually the one nobody drew a persona for.

At CVS Health, I served as Experience Design Train Lead for chronic condition management, leading a team of six product designers responsible for the digital experience of kidney patients across the full course of their disease. Partnering with UX research and content strategy, I surfaced caregiver insights that reshaped a product roadmap before a single feature shipped. At Sydney Consulting Group, where I lead design across both the consulting practice and our TPA business line, Sydney Administrators, I've been building design culture from scratch: embedding HCD methodology across a non-design organization so the process is repeatable and understood across functions.

What drives me: seeing every person, regardless of demographic, fully understand and use the benefits they're paying for. It's the same instinct behind the brand work: building a system people trust the moment they see it, not just one they can use. That's not a tagline. It's the reason the work matters.